Brand identity is when all of the promotional packages (CD/DVD, poster, etc) have similar features that make them recognisable to the audience as a promotion for a certain product, for example the image, font, colour scheme, etc, this is done so that the audience can identify what the poster is trying to promote/sell, whether it's the artist or the song/album
In all of the promotional items for the Black Eyed Peas - The E.N.D, the same font and style of text has been used. This is very recognisable to the audiences, as the font is very unique and takes up a large proportion of the promotional item.
We are going to ensure that our products share a brand identity.
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