Props

Here is a list of all the props we will need to use in our music video

• Newspaper - The narrative of our video begins with a criminal shoplifting from a local garage, we decided that a newspaper would be a good item to use, as despite being a very cheap item to obtain, it is still a crime to take them and should be treated as seriously as if it was a more expensive item. Also the item would be easy for the criminal to run with and overcome the obstacles he will face whilst fleeing.
• Police Costume - We would like to use a real police officer in our music video, however we are unsure if it will be possible for a police officer to appear in our video as they have an important job to do, and will most likely be unavailable to us. However we are going to visit the local police station and see if we can gain permission. If this is not possible we will have to use a costume which we will attempt to make as convincing as possible.
• Train Ticket - Our main character is going to leave the first scene and enter the second location by means of a train. Therefore we thought including a short clip of him ripping up a train ticket in the second location would just confirm to the audience that he had entered the new location.
• Bible for preacher - One of the ideas we came up with for our video, was to use a short clip of our actor Tom Manson preaching outside a church to passers by, however we are unsure how effective this shot will be and whether we can make it look realistic or not.
• Banners/Signs for protesters - We would like to include a short scene of protesters and possibly rioters in our music video, therefore creating some banners and equipping our actors with them could get across the message that they are not happy with the world and therefore protesting.
• Car(Police car if possible) - If possible we would like to include cutaway of a police car driving by the main character, in order to represent the amount of crime that is happening in the world.
• Cigarette - Smoking is a habit that is sometimes associated with teens growing up in rough areas, therefore we will begin the music video with a quick shot of the criminal smoking and therefore representing that he lives in a rough environment.
• Hoodies - In order to represent stereotypical gangs or groups of teenagers we will dress some of our characters in hoodies along with possibly tracksuit bottoms etc.
• Fence - During the music video, the criminal will have to jump over a fence in order to escape.

Locations

These are the locations that we are going to use for filming our music video


Market Rasen - Bright Daylight - Afternoon

• Petrol station

• Series of streets and alleys

• Train Station

• Inside the train

• Police Staton

Lincoln - Weather - Gradually getting darker - Evening

• Train station

• High Street

• In Car (Police car if possible)

We have selected these locations because they all meet the conventions of the genre of our music video as they are all urban locations and are generally quite run down.

Performers

Main Performers:


Ash Scott - Main Character and Singer










George Cooper - Band Singer

Tom Manson- Band Singer and preacher

Kate Fenwick - Band Singer










Aaron Scott - Criminal


















Other Performers


Shannon Westwick - Pedestrian arguing
Isabelle Stevenson - Pedestrian arguing
Damilola Adewuyi - Shop assistant

Lyrics

What's wrong with the world, mama
People livin' like they ain't got no mamas
I think the whole world addicted to the drama
Only attracted to things that'll bring you trauma
Overseas, yeah, we try to stop terrorism
But we still got terrorists here livin'
In the USA, the big CIA fightin'
The Bloods and The Crips and the KKK
But if you only have love for your own race
Then you only leave space to discriminate
And to discriminate only generates hate
And when you hate then you're bound to get irate, yeah
Madness is what you demonstrate
And that's exactly how anger works and operates
Man, you gotta have love just to set it straight
Take control of your mind and meditate
Let your soul gravitate to the love, y'all, y'all

People killin', people dyin'
Children hurt and you hear them cryin'
Can you practice what you preach
And would you turn the other cheek

Father, Father, Father help us
Send some guidance from above
'Cause people got me, got me questionin'
Where is the love (Love)

Where is the love (The love)
Where is the love (The love)
Where is the love
The love, the love

It just ain't the same, always unchanged
New days are strange, is the world insane
If love and peace is so strong
Why are there pieces of love that don't belong
Nations droppin' bombs
Chemical gasses fillin' lungs of little ones
With ongoin' sufferin' as the youth die young
So ask yourself is the lovin' really gone
So I could ask myself really what is goin' wrong
In this world that we livin' in people keep on givin'
in
Makin' wrong decisions, only visions of them dividends
Not respectin' each other, deny thy brother
A war is goin' on but the reason's undercover
The truth is kept secret, it's swept under the rug
If you never know truth then you never know love
Where's the love, y'all, come on (I don't know)
Where's the truth, y'all, come on (I don't know)
Where's the love, y'all

People killin', people dyin'
Children hurt and you hear them cryin'
Can you practice what you preach
And would you turn the other cheek

Father, Father, Father help us
Send some guidance from above
'Cause people got me, got me questionin'
Where is the love (Love)

Where is the love (The love)
Where is the love (The love)
Where is the love (The love)
Where is the love (The love)
Where is the love, the love, the love?

I feel the weight of the world on my shoulder
As I'm gettin' older, y'all, people gets colder
Most of us only care about money makin'
Selfishness got us followin' our wrong direction
Wrong information always shown by the media
Negative images is the main criteria
Infecting the young minds faster than bacteria
Kids wanna act like what they see in the cinema
Yo', whatever happened to the values of humanity
Whatever happened to the fairness in equality
Instead of spreading love we're spreading animosity
Lack of understanding, leading lives away from unity
That's the reason why sometimes I'm feelin' under
That's the reason why sometimes I'm feelin' down
There's no wonder why sometimes I'm feelin' under
Gotta keep my faith alive till love is found
Now ask yourself

Where is the love?
Where is the love?
Where is the love?
Where is the love?

Father, Father, Father help us
Send some guidance from above
'Cause people got me, got me questionin'
Where is the love?

Sing wit me y'all:
One world, one world (We only got)
One world, one world (That's all we got)
One world, one world
And something's wrong wit it (Yeah)
Something's wrong wit it (Yeah)
Something's wrong wit the wo-wo-world, yeah
We only got
(One world, one world)
That's all we got
(One world, one world)


 These are our notes on the lyrics of our music video.

Target Audience Member

This is our target audience members Demographics and Psychographics.

Evaluation of Questionnaire

We are going to aim our video at 16-25 year olds. As we feel that this is the age group who will enjoy the type of music, and also be able to relate to the narrative.

The participants of our questionnaire said that an introduction is relatively important in a music video, however they did not highlight it as a key factor of a music video. I think that an introduction would negate the immediate fast pace of the music video, so I don't think that I am going to include an introduction. We will mainly focus on maintaining an even ratio of narrative to performance, as with too much performance it would become quite a boring video, but too much narrative would make it seem unprofessional and not really like a music video.

From our questionnaire we have also found that most people watch music videos on the internet and on the television. Therefore we will probably post our video online either via YouTube or Facebook, as we do not have the budget to get our music video on TV.

The main expectations of the music video were varied shots of the performers, interesting narrative and obviously shots of the artists singing. We are definitely going to include lots of close-ups of the artists and group shots of the band together. Also we are going to include an exiting narrative that will involve a short chase scene. 

The musical preference of the participants were the genres Acoustic, rock, pop and R&B. This is helpful as our video is going to be in the R&B genre, but will also fall slightly into the Hip-hop genre, therefore we will mainly focus on the R&B genre when creating our video.

Analysis Of Questionnaire

From our Questionnaire we discovered that generally people 

think an introduction is relatively important in a music video. 

From our questionnaire we can see that most people watch

music videos on the internet and on the Television

The main expectations of a music video according to our 

survey are: Shots of the performers, Narrative, Varied shots

and The artists singing.

Most people only watch between 4 and 7 music videos a week.

Our target audiences favourite genres of music were: 

Acoustic, Rock, Pop and R&B

The majority of our target audience were male.

Our target audience were all in the 16-18 year old age range.