Thursday 29 March 2012
Sunday 11 December 2011
Saturday 10 December 2011
Evaluation Question 3 - What have you learned from your audience feedback?
We produced a questionnaire to gain ideas for our music video and receive other peoples preferences and expectations of music videos and also find out where and how they consume music videos.
Analysis of Questionnaire
We also posted our video on YouTube, we did this in order to present our music video to a wider audience. Despite obtaining a lot of views on our video, we only received two comments. These comments were positive but were not very constructive, therefore we found Facebook more useful for obtaining audience feedback, as it allowed us to present our video to friends and family who were willing to provide more useful feedback.
Circle Which Apply To you
What gender are you?
Male Female
What age are you?
13-15 16-18 18-21 22+
What type of music do you prefer?
R&B Country and Western
Hip Hop Classical
Rock Acoustic
Pop Rap
How many pop video’s do you watch a week?
0-3 4-7 5-10 10-14
What do you expect to see in a music video?
Bright colours Colour effects
Varied shots Special effects
Shots of the performer Narrative
Dancing The artist singing
Where do you watch music videos?
Internet Television
Mobile Phone iTunes
How important do you think an introduction is in a music video? Why? On a scale of 1-10
0 1 2 3 4 5 6 7 8 9 10
Analysis of Questionnaire
From our Questionnaire we discovered that generally people
think an introduction is relatively important in a music video.
From our questionnaire we can see that most people watch
music videos on the internet and on the Television
The main expectations of a music video according to our
survey are: Shots of the performers, Narrative, Varied shots
and The artists singing.
Most people only watch between 4 and 7 music videos a week.
Our target audiences favourite genres of music were:
Acoustic, Rock, Pop and R&B
The majority of our target audience were male.
Our target audience were all in the 16-18 year old age range.
The majority of our questionnaire participants rated the importance of a music video introduction. This shows that the introduction to a music video may not necessarily be that important to our target audience. Our target audience is between the ages of 16-18 as our group feels that the song would appeal to this age group and I feel it would have more of an impact on them and the society in which they live and the music genre which is hip hop/R&B would most likely appeal to this age group. In the second question which was where do you watch music videos the most common answer was the internet. This shows that the internet is one of the easiest ways to consume music videos and would therefore be a good platform for us to present our finished product on, via YouTube or otherwise.
Before finishing our video, we decided to show our media studies class mates, and asked them what we could possibly improve, there feedback was very helpful as it made us realise that we needed to make the narrative clearer.
We posted our finished product on Facebook, we received lots of feedback, some of which was quite detailed.
The majority of our questionnaire participants rated the importance of a music video introduction. This shows that the introduction to a music video may not necessarily be that important to our target audience. Our target audience is between the ages of 16-18 as our group feels that the song would appeal to this age group and I feel it would have more of an impact on them and the society in which they live and the music genre which is hip hop/R&B would most likely appeal to this age group. In the second question which was where do you watch music videos the most common answer was the internet. This shows that the internet is one of the easiest ways to consume music videos and would therefore be a good platform for us to present our finished product on, via YouTube or otherwise.
Before finishing our video, we decided to show our media studies class mates, and asked them what we could possibly improve, there feedback was very helpful as it made us realise that we needed to make the narrative clearer.
We posted our finished product on Facebook, we received lots of feedback, some of which was quite detailed.
We also posted our video on YouTube, we did this in order to present our music video to a wider audience. Despite obtaining a lot of views on our video, we only received two comments. These comments were positive but were not very constructive, therefore we found Facebook more useful for obtaining audience feedback, as it allowed us to present our video to friends and family who were willing to provide more useful feedback.
Friday 9 December 2011
Sunday 4 December 2011
Evaluation Question 1 - In what ways does your media product use, develop or challenge forms and conventions of real media products?
Our media products use, develop and challenge many of the conventions used in professional ‘Alternative Hip-Hop’ and ‘Rap’ music videos. The aforementioned genres are those which I feel best represented the Black Eyed Peas at the time they released the song “Where Is The Love”, however since they have released this song they have produced more Pop/R&B style music. I detected elements of the song “Where Is The Love” that do meet expectations of the R&B genre, as it is quite an upbeat song. For these reasons I will compare our media products to the conventions of Hip-Hop, Rap and R&B genres.
AKON - Ghetto
Shots from AKON's music video
Shots from our music video
As you can see from the above images above, the locations used in our video meet the conventions of the locations used in the music video for “Ghetto” by AKON as they are both rundown and urban scenes. “Ghetto” fits into the R&B category and I feel that our music video uses many conventions of this particular media product. For example the use of tracking shots of the performer. Also the music video for “Ghetto” uses tracking shots of the artist to show their importance and track their ‘Journey’ through the song, we decided to use these shots as it would help to track the performers through the narrative of our video.
Eminem – Lose Yourself
Shots from Eminem's music video
Shots from our music video
Our media products use conventions of the Hip-Hop/Rap style song “Lose Yourself” by Eminem, we used shots of the artists performing to a crowd in our video. This is a popular convention of the Hip-Hop and Rap genre because this style of shot helps to promote the artists, and possibly make the audience want to be part of that crowd and therefore buy tickets for concerts etc.
50 Cent – In Da Club
Shots from 50 Cents music video
Shots from our music video
In our video we challenged the conventions of “In Da Club” along with the majority of rap videos, as they tend to be performed by black male artists, whereas we have used white English artists. Also the artists in rap videos tend to be very muscular, we have challenged this convention as our performers are quite an average size.
Justin Timberlake – I’m Lovin It
Our music video uses conventions of this video, it uses a series of fast shots to flow with the upbeat tempo of the song.
RizzleKicks – Down With The Trumpets
This video uses natural lighting, our video uses this convention but also develops it towards the end of the video when we include shots of the artists performing to a crowd, where artificial lighting is created by spotlights and mobile phones.
Ancillary Tasks
Below is the front cover of Eminem's album 'Recovery'.
We have challenged conventions of this album cover because in the background of the image a built up city can be seen. On our digipaks front cover we have used a run-down urban setting to emphasise the poverty and economic crisis which relates to the lyrics of our song choice.
Another difference between these two Album covers are that our cover clearly shows the band name, whereas Eminem's album cover does not have his name on it. We chose to include the band name as it is the band that we are trying to promote.
Our Digipak has met the majority of conventions of this genre for example the artists on the front of the digipak, this helps promote the artists and makes the album cover easily recognisable to fans of these arists. We have followed this convention as you can see from the picture above, this is our front cover for our digipak and we have promoted the artists on the front to introduce them to the audience and to portray their importance.
Other conventions of a digipak include things such as:
Record label
Bar code
Track list
Image of the artists
The artists website
Release date
Copyright logo
Album name
We used all of these conventions to make our digipak seem more professional and authentic, we have also developed the conventions of a digipak by using a Quick Response code on our digipak back cover along with a bar code so that audiences who have access to this technology can be taken directly to the band website via smartphone or otherwise.
As you can see from the image below, we have created a digipak not dissimilar style to the real Black Eyed Peas digipak, as we have used an image of the four artists and have included the band name and song name.
Magazine Advert
Some common conventions of a magazine advert are as follows:
Logo
Website
Similar image to the digipak
Name of artist/band
Record label
Release date
Same Font/Colour Scheme as digipak
We used the majority of these conventions on our magazine advert. We have also challenged and developed conventions of a magazine advert, as we produceed our magazine advert in landscape format which is not a very common convention of a magazine advert. The image below is of a real magazine advert promoting the Black Eyed Peas, it is produced in portrait.
The magazine advert above is very colourful and and attracts the audiences attention, and also the font and artists are clear and gives the audience a clear understanding of who these people are. Also the text is style is fairly similar to our magazine advert as we wanted these to look similar in terms of the artists on the front and the font used which we have done so in order to make it look more professional. Our magazine advert is similar as it includes the website, retailer name, the artists on the front, the logo, the digipak front cover and the name of the band. This shows that we have met conventions specific to this genre which is Hip Hop, Rap and R&B.
We met with the convention of using a similar or the same picture as to the digipak. We edited it so that the background as in black and white, but the artists remained in colour. We did this so this image which is used for the magazine advert can promote the artists more than the song because we wanted the audience to know what the band looks like to make them more recognisable.
We wanted to use the same font as the title of the front cover of the digipak because then audiences will relate the two products together, as they share a clear brand identity.
Another convention we met was of the website. We met this because we wanted to give some leading information to the audience if they wanted to know more about the album or the band as a whole. Not only that but we felt by imprinting this onto the magazine advert it would give it a more professional finish, which it did.
In conclusion we mainly used conventions rather than challenge them as we felt it would make the magazine advert look more professional, although we have developed and challenged various conventions to make our music video stand out from similar products.
AKON - Ghetto
Shots from AKON's music video
Shots from our music video
As you can see from the above images above, the locations used in our video meet the conventions of the locations used in the music video for “Ghetto” by AKON as they are both rundown and urban scenes. “Ghetto” fits into the R&B category and I feel that our music video uses many conventions of this particular media product. For example the use of tracking shots of the performer. Also the music video for “Ghetto” uses tracking shots of the artist to show their importance and track their ‘Journey’ through the song, we decided to use these shots as it would help to track the performers through the narrative of our video.
Eminem – Lose Yourself
Shots from Eminem's music video
Shots from our music video
Our media products use conventions of the Hip-Hop/Rap style song “Lose Yourself” by Eminem, we used shots of the artists performing to a crowd in our video. This is a popular convention of the Hip-Hop and Rap genre because this style of shot helps to promote the artists, and possibly make the audience want to be part of that crowd and therefore buy tickets for concerts etc.
50 Cent – In Da Club
Shots from 50 Cents music video
Shots from our music video
In our video we challenged the conventions of “In Da Club” along with the majority of rap videos, as they tend to be performed by black male artists, whereas we have used white English artists. Also the artists in rap videos tend to be very muscular, we have challenged this convention as our performers are quite an average size.
Justin Timberlake – I’m Lovin It
Our music video uses conventions of this video, it uses a series of fast shots to flow with the upbeat tempo of the song.
RizzleKicks – Down With The Trumpets
This video uses natural lighting, our video uses this convention but also develops it towards the end of the video when we include shots of the artists performing to a crowd, where artificial lighting is created by spotlights and mobile phones.
Ancillary Tasks
Below is the front cover of Eminem's album 'Recovery'.
We have challenged conventions of this album cover because in the background of the image a built up city can be seen. On our digipaks front cover we have used a run-down urban setting to emphasise the poverty and economic crisis which relates to the lyrics of our song choice.
Another difference between these two Album covers are that our cover clearly shows the band name, whereas Eminem's album cover does not have his name on it. We chose to include the band name as it is the band that we are trying to promote.
Our Digipak has met the majority of conventions of this genre for example the artists on the front of the digipak, this helps promote the artists and makes the album cover easily recognisable to fans of these arists. We have followed this convention as you can see from the picture above, this is our front cover for our digipak and we have promoted the artists on the front to introduce them to the audience and to portray their importance.
Other conventions of a digipak include things such as:
Record label
Bar code
Track list
Image of the artists
The artists website
Release date
Copyright logo
Album name
We used all of these conventions to make our digipak seem more professional and authentic, we have also developed the conventions of a digipak by using a Quick Response code on our digipak back cover along with a bar code so that audiences who have access to this technology can be taken directly to the band website via smartphone or otherwise.
As you can see from the image below, we have created a digipak not dissimilar style to the real Black Eyed Peas digipak, as we have used an image of the four artists and have included the band name and song name.
Magazine Advert
Some common conventions of a magazine advert are as follows:
Logo
Website
Similar image to the digipak
Name of artist/band
Record label
Release date
Same Font/Colour Scheme as digipak
We used the majority of these conventions on our magazine advert. We have also challenged and developed conventions of a magazine advert, as we produceed our magazine advert in landscape format which is not a very common convention of a magazine advert. The image below is of a real magazine advert promoting the Black Eyed Peas, it is produced in portrait.
The magazine advert above is very colourful and and attracts the audiences attention, and also the font and artists are clear and gives the audience a clear understanding of who these people are. Also the text is style is fairly similar to our magazine advert as we wanted these to look similar in terms of the artists on the front and the font used which we have done so in order to make it look more professional. Our magazine advert is similar as it includes the website, retailer name, the artists on the front, the logo, the digipak front cover and the name of the band. This shows that we have met conventions specific to this genre which is Hip Hop, Rap and R&B.
We met with the convention of using a similar or the same picture as to the digipak. We edited it so that the background as in black and white, but the artists remained in colour. We did this so this image which is used for the magazine advert can promote the artists more than the song because we wanted the audience to know what the band looks like to make them more recognisable.
We wanted to use the same font as the title of the front cover of the digipak because then audiences will relate the two products together, as they share a clear brand identity.
Another convention we met was of the website. We met this because we wanted to give some leading information to the audience if they wanted to know more about the album or the band as a whole. Not only that but we felt by imprinting this onto the magazine advert it would give it a more professional finish, which it did.
In conclusion we mainly used conventions rather than challenge them as we felt it would make the magazine advert look more professional, although we have developed and challenged various conventions to make our music video stand out from similar products.
Thursday 17 November 2011
Friday 11 November 2011
Creation Of Our Magazine Advert
We used Adobe Photoshop to produce our magazine advert. We decided on which image we were going to use almost immediately, as we all had a clear image of what we wanted on the magazine advert, we wanted a large image that displayed the artists, but also had space to put the magazine advert information.
We used a font called praetorian, this font really stood out from the rest of the magazine advert and was very eye-catching when combined with a bold yellowish colour. The font contrasted greatly with the black and white background, therefore audiences will straight away notice either the brightly coloured artists, or the brightly coloured band name..jpg)
Also to add authenticity to our magazine advert, we included some conventions of real magazine adverts, for example the record label, album review and the itunes logo. This made the magazine advert look more professional.
I really wanted to make the artists stand out on the magazine advert, so I used the black/white colour effect, in the image adjustments panel. To make the artists stand out I used the history brush tool to revert the artists back to colour whilst leaving the rest of the image in black/white.
We used a font called praetorian, this font really stood out from the rest of the magazine advert and was very eye-catching when combined with a bold yellowish colour. The font contrasted greatly with the black and white background, therefore audiences will straight away notice either the brightly coloured artists, or the brightly coloured band name.
Also to add authenticity to our magazine advert, we included some conventions of real magazine adverts, for example the record label, album review and the itunes logo. This made the magazine advert look more professional.
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